From Pony Express to Exchange Hosting

Can you imagine what it must have been like in the days before the computer and the internet? The truth was, back then, most businesses had a much more personal relationship with their customers. They knew the names of their frequent clients and were able to ask little questions, endearing themselves to the customer and earning a lifetime of business. One of the problems in today’s world is that we are all so busy that we forget to show the customer how important they are to us. What changed from then to now? How did we go from having people deliver our mail to looking at solutions like exchange hosting to stay up-to-date with the business world?

The Pony Express

The first mail was delivered long distances by the pony express. These brave men would saddle up their horses and ride across the nation in order to deliver mail. Many companies began using the pony express as a way to get in touch with new customers. Some of the larger companies, like Sears & Roebuck, began sending out catalogs and receiving orders from the Midwest. They were able to fill the orders, even though it could take a month or more for the product to be received, and gained loyal customers.

Then things began to change. Cars were invented and business became less personal and more about making as much money as you could as fast as you could. People suddenly felt lost in a sea of technology. Now you can’t go anywhere without seeing cell phones and high-tech gadgets that allow a person to instantly connect to the internet no matter where they may be. How is it possible to earn back the trust and loyal business from your customers again?

Using Exchange Hosting

One way is to utilize exchange hosting. Exchange hosting allows any size company, from small to medium and even large, to have instant access to their email and important information no matter where they may happen to be. Exchange hosting is not only less expensive than bringing in Microsoft Exchange in-house, it is a great way to stay connected with your clients, customers, and even your business partners.

The whole purpose of exchange hosting is to allow for better communication in the company and with your customers. For instance, with exchange hosting your customers will be able to easily access all of the important contact information for your company. They simply go to one site and they will have all of the contact information that you want them to have, giving them the ability to contact you whenever they may need to.

Hosted exchange helps to bring a personal touch back into business, giving your employees the opportunity to stay in touch with each other easier and bringing your customers back into the fold. And best of all, hosted exchange is extremely inexpensive and is affordable for even the smallest of companies. For a more personal touch and to keep your employees connected at all times.